AgencyButler, Shine, Stern & Partners
SectorTechnology brands, Mobile phones and Video games consoles
The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.
Yesterday, Super Bowl advertiser Top Games, owner of the mobile game Evony: The King's Return, debuted a two-minute prequel to its 30-second Big Game spot on YouTube. Today, the brand released a significantly shorter version, which will also appear on FOX this Sunday. Butler, Shine, Stern & Partners created both films. Seen separately, it's impossible to know that celebrities Aaron Eckhart, Jeffrey Dean Morgan and Fan Bingbing are playing warriors George Washington, King Arthur and Empress Wu Zetian in the 30-second film — much less that they're allies. Still, Top Games CEO Lu Lu said in a press release that the star-studded cast will "drive interest."