Top Games' Super Bowl ad: Big armies, tiny story

The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.

Yesterday, Super Bowl advertiser Top Games, owner of the mobile game Evony: The King's Return, debuted a two-minute prequel to its 30-second Big Game spot on YouTube. Today, the brand released a significantly shorter version, which will also appear on FOX this Sunday. Butler, Shine, Stern & Partners created both films. Seen separately, it's impossible to know that celebrities Aaron Eckhart, Jeffrey Dean Morgan and Fan Bingbing are playing warriors George Washington, King Arthur and Empress Wu Zetian in the 30-second film — much less that they're allies. Still, Top Games CEO Lu Lu said in a press release that the star-studded cast will "drive interest."

Credits

Creative Credits
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Senior Art Director
Senior Copy Writer
Director Integrated Production
Senior Producer
Group Account Director
Account Supervisor
Account Executive
Business Affairs
Production Credits
Production Company
Director
President
EP/Director of Development
Producer
Celebrity Talent Acquisition
Kristen Hellwig, Platinum Rye Entertainment
EDITORIAL
Company
Assistant Editor
Producer
Executive Producer
Post Production Credits
FX Company
VFX Supervisor
VFX Producer
Senior Executive Producer
CG Supervisor
Comp Suprevisor
Compositing Lead
VFX Coordinator
COLORIST
MUSIC & SOUND DESIGN
Music by Q Department
Sound Design by Q Department
MIX
Eben Carr @ One Union

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