Images from Save the Children’s Forced to Flee event (17-18 May) was the most popular article over the past week. The experience took supporters of the charity on a journey through the real life stories of children affected by violent and conflict, with spaces featuring a bomb-hit classroom with bullet holes in the wall, the path to a refugee camp and finally a safe play area for the children. The activation was so successful that the charity now plans to roll it out to the general public.
People were also keen to get a glimpse of this year’s House of Peroni, located at London venue, Proud East. The pop-up, named Amare l’Italia, which translates to ‘for the love of Italy’ hosted a VIP opening night last Wednesday (18 May) in which guests arrived in gondolas.
A whole host of brands will be activating at the upcoming Beach Feast event in Bournemouth. Deliveroo, Jägermeister, Pernod Ricard and Pimms have activity planned for the 2-3 July weekend, including a Jägermeister ice cream van and Pimms trikes.
Cider brand Kopparbeg has launched a new fruit lager campaign which will see activations featuring street art and live music. The brand will also be bringing back its popular Urban Forest festival pop-up, which will feature live bands and DJ sets, alongside Kopparberg beverages.
Vodka brand Stolichnaya is to activate as part of its partnership with Fox Searchlight Pictures for the launch of Absolutely Fabulous: The Movie. The brand will host an exclusive screening at the beginning of July, while Freedom in Soho will become the Stoli Absolutely Fabulous: The Movie hub, with bespoke glassware and a photobooth.
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