Top five experiential stories of the week

The pop-up parlour will be located in selected stores throughout February
The pop-up parlour will be located in selected stores throughout February

Benefit's partnership with Starbucks, Cadbury's Creme Egg pop-up menu and Nike's sporting events were among the most read experiential stories of the past seven days.

Benefit and Starbucks pop-up

Cosmetics brand Benefit has teamed up with Starbucks on a series of pop-up pamper parlours to celebrate Valentine’s Day. The parlours will appear within a select number of Starbucks’ coffee shops from 1 February, and will remain in place throughout the month, offering complimentary makeovers to customers. Other activity such as special offers and product giveaways are also planned.

Creme Egg Cafe menu

Details about what will be served at Cadbury’s Creme Egg pop-up cafe were too hard to resist for many of our readers. Open for the next seven weeks, the cafe serves Creme Egg toasties, Creme Egg and soldiers, Creme Egg tray bakes and strawberries Creme Egg. There is also an adult ball pit on the top floor for people to unleash their inner child. View our gallery of the pop-up here.

Nike running events for women

A host of different activities are planned for NikeWomen Week (

Nike is set to host a week-long series of fitness events targeted at women. From 25-29 January NikeWomen Week will offer classes to both exercise fans and those just looking to improve their fitness in the new year. Sessions include resistance training, Psycle bike workouts and yoga.

Land Rover launches Hibernot at Lumiere London

The installations allowed visitors to take the perfect Instagram snap

Land Rover kicked off its Hibernot campaign at Lumiere London last week. It will be travelling around the UK from 23 January, and looks to encourage people to enjoy being outdoors during the winter months. The launch at light festival Lumiere London saw five specially lit, handmade Private View square structures placed at locations including Leicester Square and Piccadilly Circus.

Hendrick’s to celebrate Burns Night

Hendrick's Burns Night celebrations will conclude in London (Facebook/hawksmoorspitalfieldsbar)

Gin brand Hendrick’s is to host a series of events on Monday (25 January) in celebration of Burns Night. The Voyage of Black Haggis events will take place at locations across the UK, and will see the brand’s UK ambassador Ally Martin deliver Scottish poet Robert Burns’ 'Address to the haggis' ritual at events in Edinburgh, Leeds, Manchester and finally London, where he will finish his tour at Hawksmoor Spitalfields Bar. Hendrick’s based cocktails and traditional Scottish fare will be available.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free