Top five experiential stories of the week

The tour was designed to promote Cadbury's new Dairy Milk Oat Crunch biscuit
The tour was designed to promote Cadbury's new Dairy Milk Oat Crunch biscuit

The UK tour of a giant Cadbury biscuit tin, a new creative agency from the co-founders of Bestival and Boiler Room's hostel link-up were among our most read stories this week.

Cadbury takes giant biscuit tin on UK tour

The most popular story this week was a picture gallery from the recent activation by Cadbury. A giant biscuit tin installation complete with a flowing river of biscuits, toured four UK cities for the launch of the brand’s new Dairy Milk Oat Crunch biscuit.

Bestival co-promoters in agency launch

Props, including lighting and centrepieces, will be available to hire

The news that the co-promoters of Bestival have launched an events consultancy came in at number two. The creative production and prop hire agency has been named House of Bestival.

The North Face to launch outdoor festival

The North Face will host an all-night festival at The Gorges du Verdon in September

Outdoor adventure company The North Face is to launch its very own festival in September. The Nightray Outdoor Festival has been designed to celebrate the notion of exploration, and will take place over one night at The Gorges du Verdon in France.

Boiler Room in hostel link-up

Boiler Room will curate a series of music events across Generator's European portfolio

Underground music network Boiler Room has teamed up with the Generator hostel chain to host a series of live music events. Eight months of gigs will kick off in Berlin on 30 July, with content to be live-streamed and available to watch on-demand after the event.

Avantgarde launches new brand identity

Avantgarde has unveiled a new brand identity

In a bid to position itself as an international business agency Avantgarde has launched a new brand identity. With a new website design and logo, the company will continue to operate its ‘Creating fans for brands’ proposition, however the re-brand aims to highlight its growing portfolio of clients and their global activations.

More: Weekender: Festival activations, a 'pup-up' shop for doggie delights and a city beach

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free