Top 10 ads of the week: Morrisons and Dyson share the limelight

Ant and Dec shop at Morrison's
Ant and Dec shop at Morrison's

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

In this week's most recalled ads, Morrisons shares the crown along with Dyson at 40%. Morrisons is highlighting its 'match and more' price promise featuring the 'I'm a Celebrity Get Me Out of Here' presenters, Ant and Dec, while Dyson's ad show off its new wireless range of vacuum cleaner also brings home the gold. And in joint second place this week we have Argos with its explosive ad for discounts on its toys range set to Beethoven's Ode to Joy and Tesco's ad which highlighting a money-off promotion.

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 40%

Brand: Dyson, Digital Slim vacuum

Agency/TV Buyer: in-house/Mindshare

Recall: 40%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 36%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 36%

Brand: BT broadband internet

Agency/TV BuyerAbbott Mead Vickers BBDO/Maxusa

Recall: 34%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 32%

Brand: Barclays, youth banking

Agency/TV Buyer: BBH/Maxus

Recall: 29%

Brand: Virgin Media, Big Kahuna multimedia callplan

Agency/TV Buyer: BBH/Fifty6

Recall: 29%


Agency/TV Buyer: Wordley Production Partners/MNC

Recall: 28%

Brand: Duracell Ultra Power batteries

Agency/TV Buyer: Grey London/MediaCom

Recall: 28%

Adwatch research was conducted from 6 to 9 November 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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