Top 10 ads of the week: Littlewoods' ad starring Myleene Klass takes top spot

Littlewoods has that magical touch this Christmas
Littlewoods has that magical touch this Christmas

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

In this week's most recalled ads, Littlewoods tops the chart at 45% with its magical genie themed competition, offering the chance to 'meet Santa in his home' and grant three wishes of your desire.

Second place goes to Maltesers with a score of 40%. The ad, which features a couple of 'actresses' behind the scenes of a period drama, proved to be a sucess due to the comical banter between one another during scenes.

And in third place this week is the Microsoft surface ad. The ad, set to some funky music, aims to show how the brand's new third generation tablet could be the 'the tablet which replaces your laptop'.

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 45%

Brand: Maltesers

Agency/TV Buyer: AMV BBDO/MediaCom

Recall: 40%

Brand: Microsoft Surface

Agency/TV Buyer: McCann-Erickson/Carat

Recall: 35%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 31%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 30%


Agency/TV Buyer: Leo Burnett/OMD

Recall: 28%

Brand: Audi, TT Coupe

Agency/TV Buyer: BBH/MediaCom

Recall: 27%

BrandAppliances Online

Agency/TV Buyer: BMB/MediaCom

Recall: 26%

Brand: L'Oreal, True Match foundation

Agency/TV Buyer: McCann-Erickson/Maxus

Recall: 22%

Adwatch research was conducted from 20 to 24 November 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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