KFC's World Cup 'Rio Trio' ad is the most-recalled ad this week, alongside Barclays, leaving fast food rival Burger King in third position.
Brand: KFC
Agency/TV Buyer: BBH/Walker Media
Recall: 34%
Brand: Barclays
Agency/TV Buyer: BBH/Maxus
Recall: 34%
Brand: Burger King
Agency/TV Buyer: David/Starcom
Recall: 32%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 31%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 30%
Brand: Victoria Plumb
Agency/TV Buyer: Principles Agency/Carat
Recall: 28%
Brand: Wrigleys Airwaves
Agency/TV Buyer: AMV BBDO/MediaCom UK
Recall: 27%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 24%
Brand: Carte Dor
Agency/TV Buyer: Adam & Eve/DDB/Mindshare
Recall: 22%
Brand: Tesco
Agency/TV Buyer: Weiden & Kennedy/Initiative UK
Recall: 20%
Adwatch research was conducted from 10 to 14 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
