Top 10 ads of the week: Jean-Claude Van Damme scores Coors Light a cool top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Coors Light: stays cool with Jean-Claude Van Damme
Coors Light: stays cool with Jean-Claude Van Damme

Coors Light beer is keeping things retro with this week's most recalled ad. Starring Jean-Claude Van Damme, the 90's-inspired spot is way ahead of the competition, leaving The in a distant second place just ahead of Sky Television which came in third.

Brand: Coor Light

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 46%

Brand: The

Agency/TV Buyer: DLKW Lowe/Vizeum

Recall: 38%

Brand: Sky Television

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 37%

Brand: Danone Activia Fruit Fusion

Agency/TV Buyer: RKCR/Y&R/MEC

Recall: 35%

Brand: Trivago

Agency/TV Buyer: In-house/MediaCom Scotland

Recall: 31%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 31%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%

Brand: Muller Light Fruitopolis

Agency/TV Buyer: VCCP/MediaCom

Recall: 30%

Brand: Bosch Athlet vacuum cleaner

Agency/TV Buyer: Mcgarrybowen/MediaCom

Recall: 27%

Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 25%


Adwatch research was conducted from 11 to 9 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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