Top 10 ads of the week: Iceland and Peter Andre retain top spot

'I know' Peter Andre shops at Iceland
'I know' Peter Andre shops at Iceland

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Iceland holds on to the top spot for the second week running. Since last week's effort, everyone's favourite Australian Peter Andre has doubled the length of his script to "I know". Stopober takes second place starring the fast-talking comedy character Al Murray, who has a lot more to say for himself than Andre. The ad, guaranteeing the chance to drop pounds/lbs from insurance costs, and Thomson, with its bohemian rhapsody teddy bear ad, share third place.

Brand: Iceland

Agency/TV Buyer: Karmarama/MediaCom North

Recall: 55%

Brand: Stoptober 

Agency/TV Buyer: Dare/M4C

Recall: 41%


Agency/TV Buyer: Fold7/Carat

Recall: 40%

Brand: Thomson

Agency/TV Buyer: BMB/MediaCom

Recall: 40%

Brand: Sky broadband

Agency/TV Buyer: WCRS/MediaCom

Recall: 33%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 31%

Brand: Homepride

Agency/TV Buyer: McCann London/Carat

Recall: 30%

Brand: Asda 

Agency/TV Buyer: VCCP/Carat

Recall: 29%


Agency/TV Buyer: BBH/Maxus

Recall: 29%

Brand: Aldi 

Agency/TV Buyer: McCann Manchester/UM Mancheste 

Recall: 28%


Adwatch research was conducted from 9 to 13 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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