Top 10 ads of the week: DFS is sitting pretty

DFS winter sale advert
DFS winter sale advert

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

The first Adwatch results of 2015 are in. My theory that the outcome of these results are all decided by couch potatoes has just been confirmed as DFS takes top spot as most recalled ad of the week with its "biggest ever winter sale" sofa advert.

Couch potatoes need feeding, which could be why Aldi comes in second place at 43% with its mouth watering, food filled ad, featuring turkey carving and gravy pouring. Not too far behind in third place is with a clothing ad for their "biggest range of party wear".

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 47%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 43%


Agency/TV Buyer: St Lukes/OMD

Recall: 35%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 32%

Brand: Sainsbury's

Agency/TV Buyer: Abbott Mead Vickers BBDO/PHD

Recall: 29%

Brand: Co-op Supermarket

Agency/TV Buyer: Leo Burnett/Rocket

Recall: 28%

Brand: Homebase

Agency/TV Buyer: Leo Burnett/Mindshare

Recall: 27%

Brand: Wickes

Agency/TV Buyer: MWO/Carat

Recall: 26%

Brand: Volkswagen

Agency/TV Buyer: Adam & Eve/DDB/MediaCom

Recall: 25%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 23%

Adwatch research was conducted from 8 to 12 January 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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