Confused.com's Brian the Robot is touring the UK to give £1 million to a lucky consumer in this week's most-recalled ad.
The ad bests spots from big names like Lynx, Marks & Spencer and BT Broadband. JML's footcare product, the PediSpin, is also featured in the chart.
Brand: Confused.com
Agency/TV Buyer: Publicis/PHD
Recall: 48%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 34%
Brand: Marks & Spencer
Agency/TV Buyer: RKCR/Y&R/Walker Media
Recall: 33%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 32%
Brand: JML PediSpin
Agency/TV Buyer: In-house/All Response Media
Recall: 30%
Brand: Comfort Creations
Agency/TV Buyer: Mindshare
Recall: 30%
Brand: McVities
Agency/TV Buyer: Publicis/MEC
Recall: 29%
Brand: Lynx
Agency/TV Buyer: BBH/Mindshare
Recall: 28%
Brand: BT Broadband
Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus
Recall: 28%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 28%
Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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