Confused.com's Brian the robot campaign was the most-recalled ad by consumers this week with an ad showing the brand's character helping to promote its £1m prize competition.
Brand: Confused.com
Agency/TV Buyer: Publicis/PHD
Recall: 66%
Brand: Comparethemarket.com
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 58%
Brand: Trivago
Agency/TV Buyer: In-house/MediaCom Scotland
Recall: 35%
Brand: Moneysupermarket.com
Agency/TV Buyer: IMother London/MediaCom
Recall: 47%
Brand: Walkers
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK
Recall: 47%
Brand: Freeview
Agency/TV Buyer: Leo Burnett/MEC
Recall: 37%
Brand: Marks & Spencer
Agency/TV Buyer: RKCR/Y&R/Walker Media
Recall: 30%
Brand: Enterprise Rent-A-Car
Agency/TV Buyer: Dare/PHD
Recall: 29%
Brand: Plusnet
Agency/TV Buyer: Karmarama/Maxus
Recall: 27%
Brand: BT
Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus
Recall: 27%
Adwatch research was conducted from 28 August - 1 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
