Top 10 ads of the week:'s walk on the wild side hits top spot walks on the wild side walks on the wild side

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

The meerkats from have made a return to first place and take the crown as the most recalled ad of the week. Meanwhile, Lidl's farmers market quality cheese ad and Iceland's spot featuring Peter Andre are tied in second place.


Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 56%

Brand: Iceland 

Agency/TV Buyer: Karmarama/MediaCom North

Recall: 45%

Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 45%


Agency/TV Buyer: Publicis/PHD

Recall: 44%

Brand: Christian Dior, J'Adore

Agency/TV Buyer:  TBWA\Paris/Mediacom

Recall: 37%

Brand: Dove, deodorant

Agency/TV Buyer: Ogilvy &  Mather/Mindshare UK

Recall: 36%

Brand: Colgate total advanced toothpaste

Agency/TV Buyer: RKCR/Y&R/MEC

Recall: 36%

Brand: Morrisons 

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 36%

Brand: Boots, No7 make-up range

Agency/TV Buyer: Mother/OMD UK

Recall: 34%

Brand: Microsoft, Surface Pro 3 tablet 

Agency/TV Buyer: McCann-Erickson/Carat 

Recall: 33%


Adwatch research was conducted from 25 to 28 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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