Top 10 ads of the week: Ant & Dec take the top spot for Morrison's

Morrisons makes Christmas special
Morrisons makes Christmas special

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

As the countdown to Christmas draws to a close, presents bought and wrapped, bank balance firmly in the red and the chances of snow seems slimmer by the day, we have the top 10 recalled ads of the week to put that Christmas joy back into your step.

No sign of any elves here, but we have the next best thing with Ant & Dec topping the chart this week with a festive advert by Morrisons at 56%. Hot on its heels with 53% recall is Aldi, showing that all you need for a jolly Christmas is a piano and plenty of bottles of wine. And third place this week goes to last week's winner Iceland and its star Peter Andre, showcasing cake - Yummy.

Brand: John Lewis

Agency/TV Buyer: Adam & Eve/DDB/Manning Gottlieb OMD

Recall: 56%

Brand: Sainsbury's

Agency/TV Buyer: Abbott Mead Vickers BBDO/MediaCom UK

Recall: 53%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 38%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 37%

Brand: Boots

Agency/TV Buyer: Mother OMD UK

Recall: 35%

Brand: Lidl

Agency/TV Buyer: TBWA London/M2M

Recall: 32%

Brand: Tesco 

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 28%

Brand: Iceland

Agency/TV Buyer: Karmarama/MediaCom North

Recall: 25%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 23%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 22%

Adwatch research was conducted from 11 to 15 December 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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