Aldi has wrested the top spot from Iceland this week. Its comical ad has all the ingredients for success, chocolate, a relaxing bath and a good old Welsh accent from the likeable Jan Anderson (Human Traffic). Aldi stole the show with almost 20% more recalls than McDonald's which came in second place at 35%. The mockumentary-style ad by McDonalds showcasing its recently announced winning burgers from the my burger contest shows an interview with an unimpressed 'loser' of its contest explaining why he thought he lost. In third place is 3's Apple ad with 33% recall rates showing off a fitness tracking app which works with the iPhone 6 and iPhone 6 Plus.
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 57%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD UK
Recall: 36%
Brand: Apple iPhone package range
Agency/TV Buyer: Wieden & Kennedy/Mindshare
Recall: 33%
Brand: Dunelm Mill
Agency/TV Buyer: MWO/ZenithOptimedia
Recall: 32%
Brand: Birds Eye
Agency/TV Buyer: Havas Worldwide London/Havas Media
Recall: 32%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 29%
Brand: Currys/PC World
Agency/TV Buyer: AMV BBDO/Walker Media
Recall: 29%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 27%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 25%
Brand: Nissan Pulsar
Agency/TV Buyer: TBWA\London/Manning Gottlieb OMD
Recall: 24%
Brand: Google
Agency/TV Buyer: Adam & Eve/DDB/Manning Gottlieb OMD
Recall: 24%
Adwatch research was conducted from 6 to 9 November 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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