Top 10 ads of the week: 1955 burger lifts McDonald's to the top of the chart

McDonald's 1955 burger
McDonald's 1955 burger

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

This week's most recalled ad has a retro vibe, with the latest spot for McDonald's 1955 burger beating Littlewoods' effort to top spot.

In third place is Asda, followed by BT in fourth, while everyone's favourite price comparison meerkats help comparethemarket.com to fifth in our chart.

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD

Recall: 55%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 54%

Brand: Asda

Agency/TV Buyer: Saatchi & Saatchi/Carat

Recall: 48%

Brand: BT

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 47%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 42%

Brand: Amazon

Agency/TV Buyer: In-house/Mindshare UK

Recall: 38%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 36%

Brand: Very.co.uk

Agency/TV Buyer: St Lukes/OMD

Recall: 36%

Brand: Sky Television

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 35%

Brand: Lotto

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 34%

Adwatch research was conducted from 7 November - 11 November 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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