'Tomorrow's News' for Sandy Hook Promise by BBDO New York

Sandy Hook Promise debuted "Tomorrow’s News," its latest PSA, and "The Dreaming Kind," an original song by Sheryl Crow on ABC’s Good Morning America during the 8 AM hour. Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs. Created with BBDO New York, the new spot follows the success of last year’s video "Evan." The PSA builds on signs exhibited by individuals who may hurt themselves or others that are often missed or not acted upon. BBDO donated all services and creative teams to make "Tomorrow’s News" for SHP.


Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Creative Director
Associate Creative Director
Group Executive Producer
Junior Producer
VP Account Director
Account Director
Senior Planner
Junior Communications Planner
Influencer Manager
Founder & Managing Director
Founder & Managing Director
Founder & Managing Director
Production Company
Executive Producer
Line Producer
Director of Photography
Chief Operating Officer
Work Editorial
Executive Producer
Assistant Editor
Telecine Company
Telecine Artist
Conform/Finish Company
Audio Finishing
Mix Artist
Executive Producer