Agencies would be hard pressed to find an RFP more niche than this one from the North Dakota Air National Guard.
Its recruiting team is searching for a shop to handle a 12-month campaign to run in numerous restrooms.
The statement of work overview reads: "The North Dakota Air National Guard (NDANG) is virtually unknown in large parts of the state of North Dakota and surrounding recruiting areas. The NDANG Recruiting Team is proposing a long-term, low-cost advertising campaign to saturate the entire state and surrounding area with North Dakota Air Guard messaging.
"We are seeking a unique, high-traffic medium that is available across the entire state and feel that restroom advertising provides a captive audience in a large number of locations that will meet our target demographics."
A list of particulars follow, including its desire for 8"x10" billboards in full color which should be placed in "area-wide locations patronized by men and women 18 to 26-years-old and parents 25 to 54-years-old."
The campaign will kick off on September 15 and will run across North Dakota cities, including Fargo, Jamestown and Stanley.