How a tiny team is building Uber's brand in Vietnam

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Meet the company's branding and marketing efforts in a video from Ho Chi Minh City

VIETNAM — For Uber, Vietnam holds huge potential and challenges. Meet the team that is building Uber's brand in this dynamic market.

In this video, Douglas Ma, head of expansion at Uber Asia-Pacific, now based in Ho Chi Minh City, talks to Campaign Asia-Pacific about Uber's branding and marketing efforts in Vietnam, recruitment for local talent, market challenges and shows us around Uber's "startup office" in Ho Chi Minh City.

This article first appeared on campaignasia.com.