Tinder 'Now with Instagram' by Magna Carta

Tinder "Now with Instagram" by Magna Carta.
Tinder "Now with Instagram" by Magna Carta.

Dating app integrates photos from Instagram in profiles

Dating app Tinder and photography app Instagram have started a relationship. The web film produced by Magna Carta shows the budding romance, shot through Instagram's signature filters.

In the video, a man sits on a bench in Santa Monica and whips out his smartphone. Then we see a redheaded woman in many "Instagramable" moments on the beach, at a birthday and drinking champagne.

The service will integrate the last 34 photos in a profile.

Creative firm Magna Carta has worked with Tinder before, producing other videos for the dating app.

Campaign credits

Client: Tinder
Creative Agency: MagnaCarta.tv
Executive Producer: Maximilian Guen
Marking Director, Tinder: Josh Metz
Director, Editing: Matthew K. Firpo
Producer: Miranda Hill
Cinematographer: Jake Saner, Partos
Assistant Camera: Dan Marino
Art Director: Michael Gray
Sound Mix: Luciano Vignola
Visual Effects: Matt Lincoln
Associate Producer: Rosanna Bach
Song: "Get Gone" by White Arrows
Featuring: Clancy McLain, Jamie Eysenbach, Chloe Dworkin

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free