The spot, created by Mischief @ No Fixed Address, acknowledges that 'You're Not For Everyone.'
Online dating can be hard, filled with endless swipes, countless missed connections and awkward first dates.
Tinder wants to make dating a little easier with it’s Explore feature, which matches users based on their interests. The dating app’s new campaign "You’re Not For Everyone," celebrates people’s unique quirks and gives hope that there is someone who will love them.
In the spot "Self Care," a woman is in the middle of "astral-rebirthing." When her roommate interrupts her peaceful meditation, the woman screams, "Rachel, I will murder your family."
The spot concludes with the tagline, "Your astral-rebirthing isn’t for everyone, but it is for someone."