Timing of upfronts is far from TV’s biggest problem

The ad industry is up in arms about the future of the annual TV buying confab after P&G chief brand officer Marc Pritchard blasted the upfront in an industry speech last week.

by Alison Weissbrot

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?