Timeline: BT Cellnet, Orange and One2One's path to BT EE

BT: confirms that it is to buy EE for £12.5bn and in talks to potentially acquire O2 from Telefonica
BT: confirms that it is to buy EE for £12.5bn and in talks to potentially acquire O2 from Telefonica

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate and marketing shenanigans that have characterised the UK's mobile market.

Trawling back through the annals of mobile history in the UK throws up a veritable soap opera’s-worth of incest, wife-swapping, scheming, rivalry and reconciliation.

Here Marketing charts some of the landmarks of the evolution of the mobile sector, and in particular the brands, and their forebears, currently embroiled in this week's news about BT's EE deal and O2 talks.

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