The social media app is the first client for Publicis Groupe's Le Truc.
TikTok is luring people to the social media app by retelling some of the biggest stories going viral on the platform.
In "You Have to See It," regular people and TikTok creators recount @samanthartsoe’s viral video, which shows her discovering an abandoned apartment behind her bathroom mirror.
People’s friends and coworkers are amazed by the details but are told that "you have to see it" to truly understand the wild story. TikTok creators including @tinx, @ghosthoney, @alexisnikole and @brookeab all make cameos.
Martha Stewart even makes an appearance at the end as she tries to break down her own wall only to discover there isn’t an abandoned apartment.
TikTok is the first client of Le Truc, which launched in February.