Tiffany TV ad continues story of gay couple

Tiffany & Co. "Will You?" by Ogilvy & Mather New York.
Tiffany & Co. "Will You?" by Ogilvy & Mather New York.

The jewelry brand builds on its engagement-themed print ads, which included the real-life same-sex couple

Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.

In the ad, created by Ogilvy & Mather New York and called "Will You?" Tiffany tells the story of a number of different couples who are getting engaged.

The spot returns to the story of the men who featured in the print part of the campaign sitting on some stairs in front of a New York home.

Read: Heritage brands open door to LGBT families

At Ogilvy & Mather New York, the creative director was John Doyle and the creative director, art direction was David Bradley. The group creative directors are Jackie Leak and Jackie Leak. 

Media planning and buying for the campaign is by MEC.

Ogilvy & Mather won the global Tiffany ad account in March 2014, following a competitive pitch. Ogilvy's sister agency MEC won the planning and buying business in October.

Campaign credits

Client: Tiffany & Co.
Agency: Ogilvy & Mather, New York

Chief Creative Officer, Ogilvy East: Chris Garbutt
Worldwide Chief Marketing Officer: Lauren Crampsie
Group Creative Director: Debra Fried
Group Creative Director: Jackie Leak
Creative Director: John Doyle
Creative Director, Art Direction: David Bradley
Executive Director, Art Content Production: Cindy Rivet
Executive Producer, Art Content Production: Elizabeth Lucas
Jr. Content Producer, Art Content Production: Dagmar Wong
Director Digital Rights Management and Licensing: Gloria Graham Hall
Executive Group Director: Leyland Streiff
Management Supervisor: Jessica Schaevitz Deacon
Account Supervisor: Kat Bear Brown
Account Executive: Aniella Opalacz
Production Company: Believe Media
Director: Bruno Aveillian
Editorial Company: Whitehouse Post
Editor: Barney Miller
Assistant Editors:  Matt Schaff, Theo Mercado
Executive Producer: Lauren Hertzberg
Senior Producer: Melanie Klein
Finishing: Carbon VFX
Creative Director, Lead Flame: Kieran Walsh
Executive Producer: Frank Devlin
Flame: Matt Reilly
Producer: Briana Brackett

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