Tide dedicates a Valentine's love song to messy romance

A smooth-talking DJ dedicates spots to foods we love that hurt our clothes so bad

Anyone who hits up the grocery store this Valentine’s Day weekend is sure to hear some Delilah After Dark piping in over the speakers. Saatchi & Saatchi New York’s series of ads channels the smooth talking of a late night DJ in five odes to lovable but messy foods like tomato sauce, ice cream, chocolate, coffee and wine. The whole thing is presided over by a bearded, turtlenecked vocal masseur who wears sunglasses indoors. What’s not to love?