Tic Tac taps into Instagram Story for 50th anniversary

The mints brand celebrated its demi-century anniversary the same weekend as Apollo 11.

A tiny mints brand and the incredible Apollo 11 moon-landing mission may seem to have nothing in common, but the two happen to have both launched during the summer of 1969. 

To honor its 50 years on planet earth, Tic Tac posted a fun Instagram Story on Saturday that made sure to also laud Apollo 11 and Neil Armstrong, the first man to walk on the moon.

"The landing on the moon and the launch of Tic Tac mints both occurred during the summer of 1969. We wanted to celebrate our momentous 50th anniversary with a fun nod to an incredible moment in human history," said Felipe Riera Michelotti, vice president of Tic Tac North America.

He added: "The launch of Tic Tac mints was one small mint for man and one giant leap for mints. We continue to bring that same innovative mindset to our products today as we refresh millions of mouths across the world." 

Tic Tac hired Laundry Service as its creative AOR last fall, following a competitive review that included six agencies. At time, Riera Michelotti told Campaign US that the brand planned on pushing for new ways to target its Gen Z and Millennial audience. Instagram Stories is one such way to reach this demographic.

We hope to see more fun use of social from the iconic mint brand. Happy 50th, Tic Tac!

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