Three Olives Vodka "Werewolves of London" by The VIA Agency

Three Olives Vodka "Werewolves of London" by the VIA Agency.
Three Olives Vodka "Werewolves of London" by the VIA Agency.

Three Olives and Masha collaborate for music video "Werewolves of London" that stands out from the pack.

Three Olives Vodka has mixed together an interesting cocktail of Christmas and werewolves in a music video called "Werewolves of London." The video takes the viewer across a chic world where even werewolves are sophisticated. Up-and-coming singer Masha does a sultry cover of Warren Zevon's 1978 classic. She previously rose to YouTube fame after covers of Adele, Rihanna and Maroon 5 with her own unique voice. The song is now available as a free download.

With a smoky noir look, the music video reflects Three Olives as a premium brand … even for werewolves. The video acknowledges Three Olives' heritage as a U.K. vodka, showing many of London's fashionable clubs as the story unfolds with things that go bump in the night. With Masha's slinky singing and the warm nocturnal atmosphere werewolves just got cooler than sparkly vampires.

Music marketing agency Jingle Punks worked on the composition and artist procurement, in collaboration with full-service advertising shop The VIA Agency, which created the video's rich environment. The campaign is also supported by three 30-second TV spots, the first of which, "Overheard," will officially roll out on Dec. 8.

Campaign credits

Client: Three Olives Vodka/Proximo Spirits
SVP of Marketing: Elwyn Gladstone
Brand Director: James Bruton
Agency: The VIA Agency, Portland, Maine
Chief Creative Officer: Greg Smith
Executive Producer: Mary Hanifin
Creative Director: Ken Matsubara
Creative Director: Ian Dunn
ACD, Art Director: David Grindon
Sr. Writer: Kristen Kriisa
Group Strategy Director: Jason Wright
Brand Planner: Lyndsey Fox
Producer: Dustin Levine
Production Co.: Believe Media
Director: Anthony Mandler
EP/Production Co.: Liz Silver
Director of Photography: Dave Devlin
Post Production Co.: PS 260
Editor: JJ Lask
Asst. Editor: Matt Posey
Sr. Post Producer: Laura Patterson
EP/Post Production: Zarina Mak
Color: Company 3
Colorist: Tom Poole
VFX: eightvfx
VFX Artist: Yannick LeBlanc
Music: Jared Gutstadt and Jingle Punks
VP/Music Supervisor: Jesse Korwin
Dir. of Licensing: Shota Ike
Vocalist: Masha
Werewolf of London: James Lee Taylor

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free