Three grabs first sponsored Snappable AR Lens

Three grabs first sponsored Snappable AR Lens

Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in a new Lens sponsored by the mobile network.

Three is the first brand to use Snappables, a new Lens launched by the platform in April that incorporates the user's face into an augmented reality game. They can be controlled by touch, motion and facial expressions.

Puggerfly, the brand’s pug/butterfly-hybrid character, is billed as the world’s first Snapchat augmented reality pet. He was created to promote the addition of Snapchat to Three’s Go Binge, which lets consumers use the platform without eating into their data allowance.

Kat Ward-Smith, director of brand and communications at Three, said: "Since the start of our partnership with Snapchat we have focused on creating innovation and true integration across our campaign, end to end."

David Norris, Snapchat’s creative lead in the UK, added: "We know how important big cultural moments are on Snapchat, and it is so exciting to bring Puggerfly back to the camera during the first weekend of the World Cup."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free