Three "Go roam" by Wieden & Kennedy London

Three trades its purple Muppet mascot for a "giraffe-amingo" in a brand campaign highlighting its free roaming feature.

The CGI ad by Wieden & Kennedy sees a shy giraffe transform into a creature with the proud feathers of a flamingo. The agency said this will be the first in a series of animal hybrids to demonstrate the feelings of being on Three's network – in this case, freedom. 

The ad was created by Katy Edelsten and Chloe Cordon at W&K London, and directed by The Perlorian Brothers through MJZ.