Three challenges McDonald's will face to deploy 14,500 Facebook pages

To hit the mark, the burger giant must invest in staffing, get all stakeholders on board, and build trust between executives and local employees

by Chris Daniels, PRWeek
McDonald's recently posted this photo on Facebook as part of a marketing effort to dispel disparaging myths about the quality of its food.
McDonald's recently posted this photo on Facebook as part of a marketing effort to dispel disparaging myths about the quality of its food.

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