Think! "Don't get caught between..." by Abbott Mead Vickers BBDO

September 26, 2016

Think! is the Department for Transport's road-safety campaign, which wants to reduce the number of cyclists killed by HGVs at junctions.

The organisation's campaign lists a selection of things you should never get caught between, including two angry goats, a free-falling piano or, more crucially if you are one of the UK's thousands of cyclists, a lorry and a left turn.

The film breaks online on 26 September and will run on YouTube, Facebook and Twitter.