Thetrainline.com extends agency review to media

Thetrainline.com: 2014 ‘brilliant for train stuff' ad for the brand's app
Thetrainline.com: 2014 ‘brilliant for train stuff' ad for the brand's app

Thetrainline.com, the online train tickets retailer, has expanded its agency review process to include media, which is held by Vizeum.

Vizeum picked up the media planning and buying business in 2008 after a pitch against the then incumbent, Manning Gottlieb OMD, and PHD.

Campaign revealed details of the creative review in April. At the time it the process was not expected to include the brand’s media account.

The incumbent on the advertising account is DLKW Lowe, which is not repitching for the business.

Prior to appointing DLKW Lowe, then Delaney Lund Knox Warren & Partners, in 2008 Thetrainline.com worked with Rainey Kelly Campbell Roalfe/Y&R.

AAR is handling both the media and creative contests.

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