How Tetley aims to change the public's perception on vitamins

Tea brand Tetley is encouraging people to boost their daily vitamin intake ahead of the summer, with a pop-up combining vitamins tips and tastings with fitness and food sessions.

The "Tetley Squash Sessions" activation will feature three areas inspired by Tetley’s range of Super Squash flavours, which are infused with different vitamins. Agency Wildcard is handling the activation.

Each area will 'prescribe' a different remedy. Visitors to Sunshine Bar & Lounge, set up with SAD lighting, can try a 'Smocktail' (super mocktail), for a hit of Vitamin D. 

For some energy-boosting high intensity interval training, Soul Sisters Fitness will be hosting exercise classes, followed by short recovery periods. The final space is the Immunity Café by Rob Hobson, nutritionist and author of Detox Kitchen Bible, with dishes packed with essential health-boosting vitamins and minerals.

The pop-up is taking place on 22 and 23 June in Shoreditch, London. 

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