The event is taking place at Olympia, London on the 29-30 October. Visitors will be able to taste from over 300 wines from 14 countries, attend workshops hosted by winemakers and experts and take part in blind tastings in the Wine Theatre.
There is also an opportunity to take part in a 'wine walk', where groups of up to eight visitors are taken around the fair by wine experts and members of the Tesco team, talking about and tasting different wines that are of specific interest.
Tesco Finest wines will also be available for tasting on a dedicated stand. Tesco has also held wine fairs this year in Edinburgh, Bristol and Manchester.
Tesco opened a pop-up wine bar in August in Soho, showcasing its Finest range of wines. Rival supermarket Waitrose launched its first ever consumer drinks festival at the Institution of Engineering and Technology (IET) in London in September.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Campaignliveus
