Tesco reunites divided families for Christmas in last-minute ad campaign

In a series of four videos posted on its YouTube channel, Tesco surprised four women by reuniting them with family members they didn't expect to see over Christmas.

The four stars of the ads - Lena, Liz, Brenda and Theresa (above) - thought the supermarket was there to interview them about their experiences of Christmas. They then receive a delivery from a Tesco van, at which point the true purpose of the visit is revealed.

Brenda

Liz

Lena

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free