UK adspend grew at its highest rate since 2010 last year by 7.5 per cent to £20.1 billion, according to the Advertising Association/Warc Expenditure Report.
As a share of GDP, UK adspend rose to 1.08 per cent in 2015, the data found.
The ad market is expected to grow again this year, despite jitters about a possible British exit from the European Union, with AA/Warc forecasting 5.5 per cent growth for 2016 and for 2017.
Cinema adspend saw the greatest rise of 20.8 per cent to reach a record £283 million in 2015. The report put this down to the release of Star Wars: The Force Awakens and Spectre. It is expected to grow a further 4 per cent in 2016.
The next highest was internet adspend which rose 17.3 per cent to £8.6 billion. Mobile made up 78 per cent of the growth as it increased 61.1 per cent to £2.6 billion.
Knorr has turned matchmaker for its global campaign, 'Love at First Taste', which explores the idea of bringing people together based on their flavour preferences.
The campaign, which launches today, is targeted at millennial food obsessives who revel in sharing their creations on social media.
It has two components; an online tool, Knorr Flavour Profiler, asks users 12 questions about their food preferences and based on their answers, assigns them to one of 12 flavour profiles - from the likes of Deep Sea Dreamer, Spicy Rebel and Roasted Romantic.
Alongside this, the Unilever brand has launched an online film, created by MullenLowe, in which strangers with the same flavour profile have dinner, with a twist – they’re asked to physically feed each other.
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Red Lion Canada’s latest project for the Toronto Silent Film Festival used another visual medium to promote the five-day celebration earlier this month – Instagram.
The agency used an integrated series of videos to create an online Escape Room, an interactive puzzle that lets viewers gather clues in a panoramic black-and-white photo comprising 30 different Instagram videos.
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Tesco became the first British retailer to sign up to 'If This Then That' last week, allowing technically-minded customers to set up automatic grocery orders on Tesco.com.
‘If This Then That’ connects separate platforms, such as a user’s account with Tesco.com and their Nike+ running app. An action on one account can automatically trigger a reaction on the other.
Customers could order burgers from Tesco.com when the weather’s sunny, reward themselves with a beer order if they’ve completed a run, or schedule a weekly order of milk.
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The Times and The Sunday Times have released a stirring TV ad as part of their first joint brand campaign.
The campaign was created by News UK’s in-house agency, Team News, and CHI & Partners. It comprises a 30-second TV and cinema ad, as well as posters.
John Witherow, editor of The Times, said: "This campaign illustrates what The Times and The Sunday Times strive to achieve – to cut through the babble of rolling news and focus on the most revealing and robust stories, whether they are in Raqqa or Rotherham."
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