Tesco "Food love stories" by BBH London

Tesco has launched the next instalment of its "Food love stories" campaign with an ad celebrating the unifying power of food during the coronavirus pandemic.

Created by Bartle Bogle Hegarty London and set to Let Her Go by Passenger, "Your food love stories" shows members of the public make food in tribute of their loved ones, alongside the words of encouragement: "Dedicate the food you love to the people you love."

It encourages foodies to share their meals on social media using the hashtag #FoodLoveStories, and is supported by out-of-home activity hailing the efforts of key workers as Covid-19 continues to disrupt the nation.

The work was created by Oliver Short and Jennifer Ashton. 

Tesco first launched the "Food love stories" campaign in January 2017 and it won a Media Lion Grand Prix in 2018.