Tesco 'brings people together' in Hudl2 TV campaign

Tesco: positioning Hudl2 as bringing friends together
Tesco: positioning Hudl2 as bringing friends together

Tesco has stepped up marketing activity for its own-brand Hudl2 tablet, launching a TV campaign that stars real customers.

The idea is to position the tablet as an entertaining, accessible device. The first ad aired last night (9 October) during ITV’s The Chase, with a second spot to follow. Tesco will post further ads online and via a YouTube takeover.

The Hudl2 went on sale yesterday for £129, £10 more expensive than its predecessor but featuring better specs, design and a bigger screen.

The campaign was produced in partnership with creative agency Tag. The first TV ad shows two friends playing Charades while being filmed with the Hudl2. Another shows two girls trying and failing to follow a virtual karate lesson in their living room.

Tesco’s proposition and brand director Sharry Cramond said: "We know our customers want easy, accessible technology that the whole family can enjoy.

"Our ads reflect just a few of the entertaining things people can do on their Hudl2, while highlighting the product’s fun personality and availability for everyone."

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