Tennent's Lager creates personal brand experience for Noel Gallagher

Tennent's Lager creates personal brand experience for Noel Gallagher
Tennent's Lager creates personal brand experience for Noel Gallagher

Former Oasis star Noel Gallagher has been offered a lifetime's supply of the lager from Tennent's, after he declared his love of the product during Burns Night celebrations in Scotland last weekend.

Noel Gallagher, who was pictured holding a half-drunk pint of Tennent's outside The Craigellachie Hotel in the village of Banffshire during Burns Night celebrations on Sunday (25 January), said: "I just stuck to the Tennent’s Lager. It’s the best beer in the world - I’d like a lifetime’s supply."

In response, the lager brand has now offered to set up a bar within the singer’s home, opening a dedicated ‘Live Forever’ hotline for the singer so that deliveries can be made whenever he runs out.

Jane Cannon, marketing manager for Tennent’s Lager, said: "Some Might Say it’s the ultimate rock and roll gift for Noel – his very own bar, which will always be fully stocked. We’ve nicknamed it the ‘Lager Supernova’ and I’m sure it will help to host more than a few epic parties once it’s installed."

In December, Tennent's launched its new Black T lager with a free chauffeur service for social media users in Scotland.

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