Tencent's Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
If you don't have an account with Campaign US, register now, it only takes a few minutes.
- Access all the content on Campaign US
- Get breaking news and exclusive reports
- Take part in the community and interact with the best thought leaders in the industry
- Sign up to our Campaign bulletins