Temptations first came to Campaign’s attention in 2014 with an ad that featured people serving treats to their cats in an overblown, athletic fashion. The brand’s latest online campaign is equally ludicrous.
The spot, by Adam & Eve/DDB, manipulates home videos of cats to make it look as if they are boxing historical and pop-culture opponents. It is backed by a BuzzFeed game, which lets users control a cat to punch falling objects. The film was written by Frances Leach, art directed by Christopher Bowsher and directed by Tim Hope through Passion.
Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett
Emer Stamp: Richard Brim
Creative directors: Rick Brim, Daniel Fisher
Copywriter: Frances Leach
Art director: Christopher Bowsher
Planner: Elaine Miller
Media agency: Digitas Starcom US
Production company: Passion Pictures
Director: Tim Hope
Editor: Dan Budin
Soundtrack name + composer: "Fighter’s Heart" by IMAGEM Publishing
Post-production: Passion Pictures
Audio post-production: Clearcut Sound
Sound design: Christopher Wilson
This article first appeared on campaignlive.co.uk.