Ted Baker's mysterious founder on investing in film for 'Mission impeccable'

Ted Baker's founder, Ray Kelvin, doesn't like to show his own face in public, but is happy to let the brand take the spotlight for its latest campaign.

Here Kelvin and brand communication director Craig Smith talk about Ted Baker's increased investment in film for the "Mission impeccable" activity.

Poke executive creative director Nik Roope also talks to Campaign about the brand's fashion first – creating an interactive store window with Google.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free