Tech Talk with PRophet CEO Aaron Kwittken and MDC Partners chairman and CEO Mark Penn

"Wouldn't it create better efficiency in the marketplace if I was using technology to predetermine a reporter's interest in a story before I waste their time? That's the idea behind PRophet."

by Aleda Stam
L-R: Mark Penn and Aaron Kwittken.
L-R: Mark Penn and Aaron Kwittken.

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