Tech site spends $700 on Super Bowl ad

How does a small media company score an ad during the big game?

Whether it meant to or not, The Verge has done an end run with its Super Bowl commercial. On Tuesday, the tech-focused news platform posted a video with the title "Super Bowl ad" on its website, then quickly took it down – but not before it was reposted, creating social media buzz. Its owner, Vox Media, confirmed the ad would run during the Super Bowl, leading to questions such as, "Why is a news company spending $4.5 million on a 30-second ad?"

Jonathan Hunt, Vox marketing vice president, later clarified that it was only running during the Super Bowl in the town of Helena, Montana, and had cost a grand total of $700 to air.

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