Tecate builds a border wall in new presidential debate spot

Saatchi & Saatchi NY gets political to help beer brand break into the general market

Tecate beer helps a multicultural group of men build a wall on the Mexican border in the Heineken-owned brand’s first ad targeted primarily at the general market. The 30-second TV spot from Saatchi & Saatchi NY begins as a bit of seemingly pro-border wall propaganda, before quickly revealing that the "wall" is just three feet high, a handy place for both Mexicans and Americans to set down their beers and set aside their differences. The spot debuts Monday, timed for the first presidential debate between Donald Trump and Hillary Clinton. It airs on FOX News, as well as Univision and Telemundo.

Credits

Chief Creative Officer
Executive Creative Director
Executive Creative Director
Sr Art Director
Planning Team
Strategic Planning Director
Planning Director
Digital Team
Social Media Director
Social Media Executive
Production Team
Director of Content Production
Executive Producer
Project Manager
Account Team
SVP, Regional Business Director
Account Director
Account Supervisor
Caviar Content
Director
Producer
Designer
Service Co
Whitehouse Editorial
Assistant Editor
VFX / Finishing
SVP, Business Development, Integrated Advertising
Executive Producer
Senior Producer
CG Supervisor
Colorist
Music & Sound by Human
Executive Producer
Producer
Mixer / Sound Designer