Tecate 'Born Bold' by Saatchi & Saatchi NY

Tecate "Born Bold" by Saatchi & Saatchi NY.
Tecate "Born Bold" by Saatchi & Saatchi NY.

Heineken brand tailors its message to Hispanic Americans

A new campaign for Tecate by Saatchi & Saatchi NY takes aim at Hispanic Americans in the sunbelt region of the US.

The opening ad features an eagle that arrives at an apartment party upon hearing the crack of a can by the Cuauhtémoc Moctezuma Brewery.

Saatchi & Saatchi NY Chief Creative Officer Jay Benjamin said, "Tecate Light is a brand that has a natural place in New America. The 'Born Bold' campaign recognizes the boldness of our audience, and we’re excited to see where the Black Eagle flies."

The campaign for the Heineken brand will extend over the year in both English and Spanish across OOH (out of home); digital; and social media.

Campaign credits

Client: Heineken USA
Agency: Saatchi & Saatchi NY
Chief Creative Officer: Jay Benjamin
Creative Director: Iain Nevill
ACD/Art Director: Mark Potoka
ACD/Copywriter: Brad Soulas
ACD/Art Director: Chris Jovanov
Senior Copywriter: Ross Wolinsky
Junior Art Director: Ryan Gifford
Junior Copywriter: Thalia Forbes
Junior Copywriter: Atain Ibia
Design Director: Juan Saucedo
Designer: Christopher Kelley
Director of Content: Production John Doris
Senior Producer: Danny Miller
Integrated Producer: Matthew Micioni
Content Editor: Tristen Sechi
Senior Print Traffic Coordinator: Jennifer Wysokowski
Director of Print Business: Affairs Eric Ern
Project Manager: Kelly Scott
Strategic Planning Director: Federico Evangelista
Group Account Director: L Parker Barnum
Associate Director: Jamie Daigle
Account Supervisor: Kate Tyler
Account Executive: Ted Walker
Production Company: Caviar, LA, CA
Director: Ruben Fleischer
Director of Photography: Igor Jadue Lillo
Executive Producer: Jasper Thomlinson
Line Producer: Luke Thomlinson
Edit House: FinalCut, NY, NY
Editor: JD Smythe
Producer: Weston Ver Steeg
Executive Producer: Lauren Bleiweiss
VFX Co: Method Studios, NY, NY
Visual Effects Supervisor: Doug Luka
CG Supervisor: Ivan Guerrero
Senior Producer: Ruhiya Nuruddin
Sound Design: Barking Owl, LA, CA
Sound Designer: Rommel Molina
Head of Production: Whitney Fromholtz
Mix Studio: Sonic Union, NY, NY
Sound Engineer: Fernando Ascani
Music: Butter, NY, NY
Managing Director/Executive Producer: Ian Jeffreys
Senior Producer: Annick Mayer
Color Correct: Co 3 NY, NY
Colorist: Tom Poole

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