Team GB stars brought in for Kellogg's Olympic campaign

Great start: The feathers fly when Adlington (left), Redgrave (centre) and Smith get together
Great start: The feathers fly when Adlington (left), Redgrave (centre) and Smith get together

Taylor Herring has fired the starting gun on an eight-month campaign for Kellogg's ahead of Rio 2016, using several British Olympic stars.

The agency won the work following a competitive pitch, and launched the #GreatStarts campaign today to mark the 100-day countdown to the start of the Olympics in Rio, Brazil.

The campaign for Kellogg’s, an official sponsor of Team GB, recreates iconic Hollywood wake-up scenes from films including Ferris Bueller's Day Off, featuring past British Olympic medal winners Sir Steve Redgrave, Rebecca Adlington and Louis Smith.

Taylor Herring is the lead creative agency and will work closely with Kellogg’s retained media agencies to amplify Kellogg’s role as a sponsor.

As well as devising the core creative, the agency will oversee the PR and digital execution of the campaign.

The campaign will roll out over the coming months and will include a user generated content competition in which people will be encouraged to share their great starts for a chance to win a trip to Rio to see the Games.

Peter Mountstevens, managing partner at Taylor Herring, said: "We all remember the buzz and goodwill around the 2012 Olympics and we plan to build upon those memories with a dedicated, content-led campaign that truly engages the British public."

The cereal company vowed to launch an investigation last month after a video emerged of a man urinating on a food production line at one of its factories. However, the company was also named in the top ten of the 100 most reputable US companies, according to a report by the Reputation Institute.

This story was first published on

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