TD Ameritrade is looking to inspire confidence among everyday investors with its new campaign by Havas Worldwide New York — the first from Havas since it was named lead creative agency in May.
The underlying message in the videos — including the 30-second "Trophy," above, and 60-second "Headband," below — is that it doesn't matter who you are or where you are on your investment journey: "For all the confidence you need, TD Ameritrade. You got this."
Creative credits
CLIENT: TD AMERITRADE
AGENCY: HAVAS WORLDWIDE NEW YORK
Executive creative director: Jim Hord
Creative directors: Sherrod Melvin, Jeremy Pippenger
Associate creative director: Jon Vall
Co-head of production, North America: Sylvain Tron
Executive producer: Arlene Steinwald
Senior producer: Cheherazade Patel
Group account director: Joe Maglio
Account director: Casey Ritts
Account executive: Ryan Maloney
PRODUCTION COMPANY: CAVIAR
Director: Jody Hill
Executive producer: Luke Ricci
Head of production: Kelly Bowen
Line producer: Bernard Rahill