TBWA hires Richard Prentice and David Adamson

TBWA: Adamson, Prentice and Jex
TBWA: Adamson, Prentice and Jex

Duo appointed as international creative directors at London agency.

TBWA\London has appointed creative team Richard Prentice and David Adamson in the new roles of international creative directors.

The hiring follows the recent win of the global ad account for Refinitiv, the financial technology company that was previously the risk division of Thomson Reuters. Activity is expected to run in more than 100 markets and include outdoor ads and print partnerships.

Prentice and Adamson were previously at Bartle Bogle Hegarty, where their work included outdoor executions for Cuprinol. They also worked together at Lowe and DLKW Lowe, where Prentice was a creative group head.

They will report to chief creative officer Andy Jex and start at TBWA this month.

Jex said: "Rich and Dave have a great creative pedigree and they’re lovely, ambitious, collaborative people with the right amount of go-getter spirit."

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